About LASCT

The Los Angeles Society for Coatings Technology (LASCT) is a voluntary, nonprofit trade association. Established May 4, 1924, it is the preeminent organization in the Southern California area representing more than 100 paint and coatings manufacturers, raw materials suppliers, distributors, educators and students.

An important LASCT objective is to provide technical education and professional development to its members and to the Southern California coatings industry through its monthly technical presentations, technical documents, job assistance and scholarships.

Color Matching to Maximize Solar Reflectance

Wallace Kesler
Group Leader at Dunn-Edwards Corp.

July 24, 2026
10:00 – 10:30 am (PST)

Maximizing the Solar Reflectance (SR) value of a coating while meeting your customer’s expectations for matching color is a balancing act. The keys are finding the proper pigment combinations and application parameters. Wallace shares knowledge gained over twenty years of formulating near-IR reflective coatings to guide the listener in achieving that balance. By discussing strategies and test methods while using illustrative case studies, the framework is built for practical and effective high SR color matches applicable to many coatings markets.

Cost:  $ 0.00 for LASCT Members, $20.00 for non-members

Click here to register and receive the webinar link.